Should You Go It Alone? One Des Moines Tattoo Artist Says YES!

A lot of people have a tough time figuring out if they should quit their job and branch out on their own. They often get stuck on one of the following questions. Do they have enough capital? Do they have the skill? Do they have management skills? Do they know how to operate a business? Do they know where to turn when they need help? The biggest question of them all… Do they know how to market their services enough to get new customers??

If you’ve thought about going it alone and shedding your managing company’s oversight, then you’ve probably thought about the above questions as well. So, do you or don’t you?

Here’s the basic gist of everything. If you know how to perform above the current expectations in your given industry, you’ve got a little money squared away for a rainy day, and you know how to market better then the company you currently work for, then in my opinion, yes. Go for it. Here’s how a Des Moines, IA tattoo artist puts it.

How a Des Moines, Iowa Tattoo Artist is Starting Off

Tattoo Shops Des Moines Iowa“I’m tired of working around the owner’s budget. I’m tired of waiting around for clients to walk through the door. Basically, I feel that if I can market a service better than my boss, I should be able to succeed in the tattoo industry.” See his recent overhaul to his tattoo Des Moines website. You’ll see that he isn’t just full of hot air. He’s putting forth an effort to make his tattoo shop’s site better looking and more engaging then all of the others in the Des Moines, Iowa area.

It doesn’t just start and end with a website though. This particular tattoo artist has amassed quite a few regulars, but that doesn’t keep him satisfied, obviously. He wants to grow his newly found business bigger and better. Therefore, he’s also implemented a referral program. He’s not handing out free cash or anything, but he’s giving his tattooed patrons something to come back for…free tattoos!

What You Should Take From This Tattooist’s Boldness

Sure, not all of us can just up and quit our jobs, but if you really feel like you’ve got a shot, go for it. After all, we all only have one life to live, right? Well, that can be debated, but we know for a fact that we don’t remember any notion of a past life, so we should make the most of what we have in front of us right now. One thing I would double check before you get into it, is that make sure you have a passion for what you do. You can obviously tell that this particular Des Moines tattoo artist has a passion for what he does by his Tumblr blog. He’s had this going for a while now, but he has stated that he’ll always have a love for what he does. For him, it’s a sort of lifestyle., just like many other people in the industry. So, yes, make sure that you have as much passion for what you’re trying to do as much as the fanatics in industries that may be bizarre to most. People may call you crazy, but that’s what all successful people have been told when they were building their business. Best of luck!

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What an Atlanta Bail Bonds Company Teaches Us

In “emergency” niches, there name of the game is being the first one someone calls when they’re looking for your services. Let’s look at the bail bonds industry for a minute. Why do you think all of the bondsmen out there start their company’s name with the letter ‘A?’ Or better yet, ‘AA’? Well, it used to be that when people wanted to bail someone out of jail, they picked up their phone book and called whoever was first. Or even more importantly, the company who stood out the most. This was done by placing an ad in the yellow pages. Now that hardly anyone ever uses those things, where do they go for such services? You guessed it. They turn to their tiny little computers on their phones and say, “Okay Google, show me bail bonds.”

The Yellow Page’s days are numbered, if not over entirely, and the playing field is pretty level as it is. If a company knows a little bit about internet marketing, SEO, or even social media marketing, they can do a pretty good job of getting people to call them. One Atlanta bail bonds company, Bail Bonding Now, is doing a lot more than that though. They are top ranking on the search engines for things like bail bonds in Atlanta GA, Fulton County bail bonds, and a lot of similar search queries. What’s important to note, though, is that they’re website doesn’t really look all that great. Apparently in an emergency industry like bail bonds, you don’t have to have a fantastic looking site. You just have to have one that’s functional.

This is the best lesson that we can point out to newer marketers. “Done” is better than “perfect.” If you are launching a new service or rolling out a new product, just get some information up there in somewhat of a haphazard way and you can rearrange how it looks later. Get to work on what’s important. Submit some press releases. Get some citations going (like this Atlanta bail bonds listing). Get on the ball and you’ll be surprised at where your efforts can take you.

So many of us wait until everything is just perfect before we take any measurable action at all. Forget it. It’ll be five years until everything is perfect. Are you going to wait that long to actually start getting customers?

Dig in to this company a little bit and you’ll see more of what I mention in this post.

Bail Bonding Now
235 Peachtree Street Northeast #400 Atlanta, Georgia 30303
770-799-6756

How Social Media Can Help Your LASIK Clinic

Everyone is on social media these days. People tend to build bonds pretty easily with whatever they are around most. In this day and age, it’s their cell phones. In this article, we’ll discuss how you can harness the power of social media to market your LASIK surgery clinic to its full potential.

Atlanta LASIK Clinics Are Going Social

One of the biggest technology hubs in the United States is Atlanta, Georgia. So, if you’re wondering what’s trending and what some of the big dogs in your industry are doing to attract customers, Atlanta is a great place to look.

Let’s take your industry, laser vision correction, for example. Social media allows you to really narrow down your audience, build a following, and get the word out better than the traditional areas of marketing and advertising would allow. Look at what was just published by this Atlanta LASIK clinic in their most recent article and notice how many times it got tweeted, mentioned, and circulated throughout the area.

It’s not unrealistic to think that you can have that same kind of ‘pull’ when it comes to getting your own name out there. Even if your particular surgical clinic is in the same city as “LASIK Atlanta,” you can think just a little outside of the box and get the same results. They’re on quite a few of social media platforms as you can see on their LASIK Atlanta Google+ profile page, but there are so many others that they’re not utilizing.

Just think about who your target audience is first. Then use a bit of brain power to come up with what social media platforms they’re hanging out on. Then, advertise on those particular platforms like there’s no tomorrow. If you can reach them organically, great. If not, spend some money. Each of these platforms has its own little nuances, so if you’re going to be marketing LASIK services, then you should research how to tag appropriately so that other users can find that information when they type it into the search bar.

One other thing that you might want to consider is a customer appreciation program. Have your happy customers engage with their friends on social media for you. Implement some sort of incentive package where if someone comes in as a direct result of a previous customers tweet/share/etc., then they get a gift or a discount (indirectly). You’ll find that many of your customers will be happy to do it. Just make sure that you only mention it to the really happy customers or you might have a problem on your hands.

Best of luck!

How to Get a Job in SEO

A lot of people are trying to get into the search engine optimization industry right now because it offers quite a bit of pay and doesn’t require any specialized degrees. Furthermore, the more focus you have in the field of marketing, the more your services are going to be desired and sought after by potential customers. Throughout this article, I’ll explain why finding an SEO job might be a little more difficult than you thought.

How To Get A Job Doing SEO

Just like with any job in the field of marketing, it’s really tough to find an ENTRY LEVEL position in SEO. Employers don’t really want to train someone from the ground-up these days. They want someone to come in with a preexisting understanding of how everything works when optimizing websites, launching social media marketing campaigns, guest posting, etc. The trouble with that, is that without someone offering that information to you so that you can actually gain the experience, then how on earth are you supposed to start your career?

How to Get an SEO Job

For basic information on optimizing social profiles and some tips for getting backlinks to your site, see what this SEO company has to say. This is probably a pretty good place to start learning about the industry in general. Another place that you might try is on various search engine optimization blogs like Viper Chill or Source Wave. Those two go into more specifics as to keyword research, on-page optimization, and getting traffic to your website.

In order to get a job in SEO, you’re going to need to know your stuff. That’s a prerequisite. So I highly recommend that you check out the above sites and blogs before you submit your resume to any open positions on the job boards. Another thing that you’re going to have to know about is Google AdWords. Even if you don’t ever plan on running Adwords campaigns for clients, you might be stuck with doing some of the grunt work when you work in a bigger SEO agency. They basically have free reign to tell you what to do, just like any employer-employee relationship. So, just plan on getting AdWords certified before you get a great SEO job in an agency. It’s pretty easy to do and it doesn’t take a whole lot of studying or anything. Just search for it in any search engine and you’ll find what you need to get certified. It’s really just to make your resume look better and is one less hoop to jump through down the road.