In “emergency” niches, there name of the game is being the first one someone calls when they’re looking for your services. Let’s look at the bail bonds industry for a minute. Why do you think all of the bondsmen out there start their company’s name with the letter ‘A?’ Or better yet, ‘AA’? Well, it used to be that when people wanted to bail someone out of jail, they picked up their phone book and called whoever was first. Or even more importantly, the company who stood out the most. This was done by placing an ad in the yellow pages. Now that hardly anyone ever uses those things, where do they go for such services? You guessed it. They turn to their tiny little computers on their phones and say, “Okay Google, show me bail bonds.”
The Yellow Page’s days are numbered, if not over entirely, and the playing field is pretty level as it is. If a company knows a little bit about internet marketing, SEO, or even social media marketing, they can do a pretty good job of getting people to call them. One Atlanta bail bonds company, Bail Bonding Now, is doing a lot more than that though. They are top ranking on the search engines for things like bail bonds in Atlanta GA, Fulton County bail bonds, and a lot of similar search queries. What’s important to note, though, is that they’re website doesn’t really look all that great. Apparently in an emergency industry like bail bonds, you don’t have to have a fantastic looking site. You just have to have one that’s functional.
This is the best lesson that we can point out to newer marketers. “Done” is better than “perfect.” If you are launching a new service or rolling out a new product, just get some information up there in somewhat of a haphazard way and you can rearrange how it looks later. Get to work on what’s important. Submit some press releases. Get some citations going (like this Atlanta bail bonds listing). Get on the ball and you’ll be surprised at where your efforts can take you.
So many of us wait until everything is just perfect before we take any measurable action at all. Forget it. It’ll be five years until everything is perfect. Are you going to wait that long to actually start getting customers?
Dig in to this company a little bit and you’ll see more of what I mention in this post.
Bail Bonding Now
235 Peachtree Street Northeast #400 Atlanta, Georgia 30303