In “emergency” niches, there name of the game is being the first one someone calls when they’re looking for your services. Let’s look at the bail bonds industry for a minute. Why do you think all of the bondsmen out there start their company’s name with the letter ‘A?’ Or better yet, ‘AA’? Well, it used to be that when people wanted to bail someone out of jail, they picked up their phone book and called whoever was first. Or even more importantly, the company who stood out the most. This was done by placing an ad in the yellow pages. Now that hardly anyone ever uses those things, where do they go for such services? You guessed it. They turn to their tiny little computers on their phones and say, “Okay Google, show me bail bonds.”
The Yellow Page’s days are numbered, if not over entirely, and the playing field is pretty level as it is. If a company knows a little bit about internet marketing, SEO, or even social media marketing, they can do a pretty good job of getting people to call them. One Atlanta bail bonds company, Bail Bonding Now, is doing a lot more than that though. They are top ranking on the search engines for things like bail bonds in Atlanta GA, Fulton County bail bonds, and a lot of similar search queries. What’s important to note, though, is that they’re website doesn’t really look all that great. Apparently in an emergency industry like bail bonds, you don’t have to have a fantastic looking site. You just have to have one that’s functional.
This is the best lesson that we can point out to newer marketers. “Done” is better than “perfect.” If you are launching a new service or rolling out a new product, just get some information up there in somewhat of a haphazard way and you can rearrange how it looks later. Get to work on what’s important. Submit some press releases. Get some citations going (like this Atlanta bail bonds listing). Get on the ball and you’ll be surprised at where your efforts can take you.
So many of us wait until everything is just perfect before we take any measurable action at all. Forget it. It’ll be five years until everything is perfect. Are you going to wait that long to actually start getting customers?
Dig in to this company a little bit and you’ll see more of what I mention in this post.
Bail Bonding Now
235 Peachtree Street Northeast #400 Atlanta, Georgia 30303
How Social Media Can Help Your LASIK Clinic
Everyone is on social media these days. People tend to build bonds pretty easily with whatever they are around most. In this day and age, it’s their cell phones. In this article, we’ll discuss how you can harness the power of social media to market your LASIK surgery clinic to its full potential.
Atlanta LASIK Clinics Are Going Social
One of the biggest technology hubs in the United States is Atlanta, Georgia. So, if you’re wondering what’s trending and what some of the big dogs in your industry are doing to attract customers, Atlanta is a great place to look.
Let’s take your industry, laser vision correction, for example. Social media allows you to really narrow down your audience, build a following, and get the word out better than the traditional areas of marketing and advertising would allow. Look at what was just published by this Atlanta LASIK clinic in their most recent article and notice how many times it got tweeted, mentioned, and circulated throughout the area.
It’s not unrealistic to think that you can have that same kind of ‘pull’ when it comes to getting your own name out there. Even if your particular surgical clinic is in the same city as “LASIK Atlanta,” you can think just a little outside of the box and get the same results. They’re on quite a few of social media platforms as you can see on their LASIK Atlanta Google+ profile page, but there are so many others that they’re not utilizing.
Just think about who your target audience is first. Then use a bit of brain power to come up with what social media platforms they’re hanging out on. Then, advertise on those particular platforms like there’s no tomorrow. If you can reach them organically, great. If not, spend some money. Each of these platforms has its own little nuances, so if you’re going to be marketing LASIK services, then you should research how to tag appropriately so that other users can find that information when they type it into the search bar.
One other thing that you might want to consider is a customer appreciation program. Have your happy customers engage with their friends on social media for you. Implement some sort of incentive package where if someone comes in as a direct result of a previous customers tweet/share/etc., then they get a gift or a discount (indirectly). You’ll find that many of your customers will be happy to do it. Just make sure that you only mention it to the really happy customers or you might have a problem on your hands.
Best of luck!
How Online Marketing Helps Your Varicose Veins Products
There are several ways that a person or company can utilize SEO and internet marketing to get their varicose veins creams or pills in front of people who are looking to buy. There is an increasing number of people searching for these solutions all over the world and if you have a great product, you need to get it in front of these people. The problem that a lot of marketers face, though, is that the competition is fairly high with anything in the health industry. There are several conglomerates that spend several thousands of dollars every month to make sure that their website or YouTube video ranks in the top three spots for most of the terms that have any sort of search traffic. So how do you beat them? The answer might surprise you, but you must “flank” the competition. That means that you have to go after your prospects from different entry points that they might not have though about.
Marketing Varicose Veins Products the Right Way
It’s important to understand that while a vast majority of people are going to enter one or two word search phrases into a search engine. It’s even more important to understand that there are people who are more specific with their searches. What they are searching for is often times called “long tail keywords.” These are a lot easier to rank for than the shorter terms and most companies or marketers fail to exhaust these keywords to their full potential. For instance, I would rather try to inform people of certain creams for spider veins, than to go after a term like varicose veins.
To put it simply, use your own intuition to figure out how people are looking for your products or services. In many cases, this is exactly why local SEO is so much easier than competing for national terms. There is less competition and certain terms are often overlooked. But, if you can come up with 5 different ‘long-tail’ keywords that have only 2,000 searches per month, that’s the same as going after one term with 10,000 searches per month. Most marketers are going to go after the one term related to varicose veins rather than put the effort into creating five pieces of great content, getting that content shared on various social platforms, and earning backlinks the right way.
All-in-all, if you do your due diligence in keyword research and you uncover a few little gems, it will take less work than taking on your competition with a head-on approach. You can see several examples of how this is done by looking at the Safety & Health Council on Varicose Veins Facebook page. You’ll see that the organization puts out some really great content and isn’t pushing an affiliate product or anything. They are just putting out information for the general public for educational purposes. That being said, you can easily do the same thing if you ARE in fact pushing a certain product or solution.
How to Get a Job in SEO
A lot of people are trying to get into the search engine optimization industry right now because it offers quite a bit of pay and doesn’t require any specialized degrees. Furthermore, the more focus you have in the field of marketing, the more your services are going to be desired and sought after by potential customers. Throughout this article, I’ll explain why finding an SEO job might be a little more difficult than you thought.
Just like with any job in the field of marketing, it’s really tough to find an ENTRY LEVEL position in SEO. Employers don’t really want to train someone from the ground-up these days. They want someone to come in with a preexisting understanding of how everything works when optimizing websites, launching social media marketing campaigns, guest posting, etc. The trouble with that, is that without someone offering that information to you so that you can actually gain the experience, then how on earth are you supposed to start your career?
How to Get an SEO Job
For basic information on optimizing social profiles and some tips for getting backlinks to your site, see what this SEO company has to say. This is probably a pretty good place to start learning about the industry in general. Another place that you might try is on various search engine optimization blogs like Viper Chill or Source Wave. Those two go into more specifics as to keyword research, on-page optimization, and getting traffic to your website.
In order to get a job in SEO, you’re going to need to know your stuff. That’s a prerequisite. So I highly recommend that you check out the above sites and blogs before you submit your resume to any open positions on the job boards. Another thing that you’re going to have to know about is Google AdWords. Even if you don’t ever plan on running Adwords campaigns for clients, you might be stuck with doing some of the grunt work when you work in a bigger SEO agency. They basically have free reign to tell you what to do, just like any employer-employee relationship. So, just plan on getting AdWords certified before you get a great SEO job in an agency. It’s pretty easy to do and it doesn’t take a whole lot of studying or anything. Just search for it in any search engine and you’ll find what you need to get certified. It’s really just to make your resume look better and is one less hoop to jump through down the road.